Gucci: From Handbags to Riches
Gucci himself might not have had an idea that his handbags will be so much loved by so many people the worlds over. He would not have imagined that his bags would continue to be accepted and adored right from 1921, when he opened his first store to the present day. He would not have imagined that his bags would become an important part of the fashion world, and even give birth to a great fashion house.
There are people who will do virtually anything to lay hands on a Gucci handbag, and it doesn’t matter whether it a brand new one or a second hand. An authentic Gucci bag is of great value no matter how old it is.
Guccio Gucci began his business with a small luggage and saddlery company in Florence, and at this place all the leather goods he sold were made by craftsmen from Florence. Support from international clients enabled Gucci to open another shop in Via Condotti, Rome. The Gucci handbag was popular with consumers, but it was not until 1945 that it achieved the status of an icon for being the first handbag with a bamboo handle. Gucci’s handbags, which had a symbol of striped webbing derived from saddle girth, became very successful. The striped webbing symbol has become a trade mark, because it is very unique to Gucci products, whether handbags or clothes.
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A few years after that Gucci introduced the Moccasin handbag which has a metal bit. At the time of Gucci died, in 1953, the company had opened its first New York store and it was doing very well. Hollywood stars Grace Kelly, Audrey Hepburn and Peter Sellers contributed in making the Gucci brand a celebrated brand. However, it was the First Lady Jackie Kennedy became the first to popularize bag that has come to be known today as the “Jackie O.”
When Gucci had expanded in the United States and in Europe, the next place of target action was Asia in the 80s. Here the focus was on the Asian fashion capitals, Hong Kong and Tokyo. Maurizio Gucci assumed leadership of the company in the early 80s and Domenico de Sole was made president of Gucci America in 1984. De sole became the CEO of the group NV when shares of the company were sold. Many people who have remained faithful I their patronage of Gucci’s products still treasure and speak well of Gucci handbags. The recently introduce hobo bag is actually one of the most highly patronises handbags on the market today. Despite the high prices of Gucci handbags, many women will still spend their time to do all that is possible to get hold of the great wonderful Gucci designs.
The name of Gucci became popular once again when in 1990, when Tom Ford took up the position of Creative Director. He introduced great excellent and innovations, and his first collection was well acclaimed all over the world including the American runways. Apart from the bags, shoes and clothes that Gucci produces, they also have a small lucrative watch company, Severin Montres in 1997.
In 1998, the honour of European Company of the Year was conferred on the Gucci brand, and this was a great feather in their cap. Florida Ginnini was appointed to head the Accessories Collection when Gannini left in 2004. Here she was in control of the design and development of handbags. In 2005, Gannini was appointed as creative director for women’s ready to wear, but she still continues her duties with accessories and Gucci handbags.
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